In June of 2013, H&M announced its latest collaboration with French designer Isabel Marant. H&M, the Swedish multinational retail giant, has collaborated with several internationally recognized designers in the past. These exciting collaborations have included Donatella Versace, Roberto Cavalli, Karl Lagerfeld and Stella McCarty. The collections were so well received that they sold out within a matter of hours in some markets. Isabel Marant is recognized as the epitome of modern French style. Her designs are considered both timeless and cosmopolitan. She flawlessly mixes part boho-luxe with rocker chic. Fashionable celebrities who wear Marant's designs include Kate Walsh, Katie Holmes, Gwyneth Paltrow, and Blake Lively.
The Isabel Marant collection for H&M features the elements of modern French effortless chic that she is known for. This collection includes women’s and teenagers clothes and accessories, plus a menswear line. Isabel Marant quoted in French Vogue about her collection for H&M “I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy.”
The Isabel Marant collection was introduced at H&M's 2,800 stores in 49 different markets. H&M attributes its success to bringing cutting-edge fashion to the world at reasonable prices. H&M has 3 stores in the Tampa Bay Area, Tyronne Square Mall, WestShore Plaza, and International Plaza.